Music Video Frenzy in Melbourne

ACMI Exhibition Centre

Whilst walking around enjoying the city life in Melbourne we both stumbled upon an exhibition center in Federation Square, ACMI (Australian Centre for the Moving Image), it looked pretty interesting as they were having an exhibition on called ‘The Spectacle – the music video exhibition’ and I have such a huge love for the imagination that goes in to making a music video.

They have a general section that is open to the public for FREE open everyday, that explores moving image, its history and the impact it has had on the world. There was so much to interact with from making your own sound effects to a video to creating visual effects using your body and anyone from children to adults would find themselves engaged for hours. Sean was excited about two things, the fact they had games consoles for the public to play (ps3 withdrawal) and the chance to recreate your own matrix bullet time moment – click here to see ours Video 1 and Video Two.

The most interesting thing we saw out of it all though had to be the frame by frame animation which if you can picture about 5 rows of plastic models and each model was lined up in a circle (30 replicas)but each model was positioned slightly different. Music plays and the whole piece spins around and it gets faster, at this point it’s all a blur until a strobe light comes on making everything appear slightly slower which gives the effect of the models jumping/running/dancing. It was really awesome to see it all come together.

Spectacle – the music video exhibition 26/09 – 23/02/14

I was really looking forward to this exhibition as this is what I enjoyed whilst studying media. The exhibition which is open daily cost us $15/$10 concession. We could take photos but weren’t allowed to film as the videos were copyrighted.

There were screens with headphones at every turn and each screen had a selection of videos although annoyingly enough you couldn’t choose a video you had to just watch in the order. First few videos were historical, first music videos recorded, animated films with music and innovative artists such as Bob Dylan, The Beatles and The Rolling Stones.

Music videos today are an art form of there own, they create a story that makes them like miniature movies and the cinematography creates beautiful effects that make videos just as or more enjoyable then the music itself. We saw how video artists used lights and shadows to create effects, how digital design and animation has become a style favoured by the likes of The White Stripes and Junior Senior to emote a fun, childlike feeling in us all.

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The future for music videos is bright and so many new ideas are becoming influential, artist such as Radiohead are jumping on board making videos that are interactive so the line between video director and the viewer is becoming blurred. Also with social media we saw a lot of parody videos in the exhibition that recreated an artist’s video but using own footage with a comical twist – watch ‘Weird Al’ Yankovic – Smells like Nirvana.

I was so excited to see some of Michel Gondrys work (The White Stripes, The Chemical Brothers and Daft Punk) as well as Spike Jonzes work (Bjork and Fatboy Slim). We also saw music videos we had not seen from artists we knew or didn’t know that made an impression such as Royksopp/The Knife‘s ‘What else is there?‘ and INXS ‘What you need‘ and some home grown talent from Australian artists – Gotye, INXS, The Temper Trap and Nick Cave..

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There was plenty of set designs around the exhibition – The Chemical Brothers – ‘Let Forever Be‘ featuring a repetitive mirror sequence (genius), The White Stripes Lego blocks as seating and A-has ‘Take On Me‘ animation inspired area which meant that visitors could impress their friends with their new Facebook profile pic…I did. Overall the exhibition was a real pleaser, we recommend it for not only music lovers but for something to do when you are bored due to the amount of fun you can have and we enjoyed every minute just a shame we couldn’t see all the videos we loved.

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